I am in charge of creating a logo to get an international conference to come to indy and this is an example of one design i have come up with. A few of my challenges are a.) indy is not the first place that comes to mind when thinking of a big city with a lot to do. b.) although indy is not huge by any means i am struggling with how to show the 'little city/ big town' aspect of this place, which i think is one of its key selling points.